从根本上说,社交网络是一种新的数据库。一种可以附加到不同媒体属性和垂直领域的商品,从而创造出有趣的产品。
Social networking is the new database — a commodity you can attach to different media properties and verticals to create interesting products
对把 SNS 作为一种开放的协议来理解,SNS 作为一个模块与其他业务结合的爆发强力开始在内心萌芽了,今日头条的冷启动以及增长靠的就是SNS提供的养料(微博、微信)。在后续的时间中,张一鸣多次提到应该把 SNS 作为一个方向去理解,作为一种协议从产品角度去看待。
- SNS是方向,不是产品。SNS是用户系统个人中心发展的一个趋势,传统网站,IM,游戏也能SNS。交友(51 xiaonei ),兴趣(heinei douban fb),人脉关系(wealink tianji)。各有优缺点,不过都还没看到什么火爆的趋势。网络应用应该加入SNS的因素,包括搜索
- 人际关系复杂,sns都是对真实社会严重降维的模仿,最近再想,会不会也许并不需要大的平台平台,开放的协议(类email jabar)构造垂直的应用来沟通更可能,而微博仅模仿公共空间也许比sns更现实。 以前用二/三度好友重叠等模型来计算可能感兴趣的人或者推荐效果很不理想原因也在如此。
- 我觉得微信应该开发api,成为一个message协议和系统,我们做了一个手机app的用户意见反馈模块,形式很像微信,其实我觉得如果有api,可以直接用微信。
以下是一些加入 Social networking 这个 database 的产品
https://www.onepeloton.com/
一个分散的 SoulCycle 社区,它有一个令人难以置信的活跃和支持的社区
健身教练和学员
https://gettingles.com/
2000万人定期观看 ASMR 视频来放松,正在为 ASMR 建立一个 Netflix。
自发性知觉经络反应
主播和观众
hqtrivia.com
A live game show merged with an app
游戏主播和玩家
https://www.caffeine.tv/
直播玩游戏
游戏主播和玩家
https://anchor.fm/
被Spotify收购,播客制作工具
音频主播和听众
Media 2.0
Many of these companies in this category are fundamentally media properties. Unlike the incumbents, they’re aren’t just about content. They’re going to use the building blocks of social networking software (like a SaaS company would use a database) to build real community.
Peloton. The unicorn fitness company has built a decentralized SoulCycle community. Riders have messianic levels of admiration of the instructors, and it has an incredibly active and supportive community (on FB Groups today, but could easily be ported without any loss of retention).
Tingles. ASMR is a genre of videos designed to trigger positive, euphoric feelings. 20 million people regularly watch ASMR videos to relax. Tingles is building a Netflix for ASMR, since YouTube isn’t optimized for it.
HQ Trivia. A live game show merged with an app. Once you try it out, you realize this is what all TV should morph into over time.
Caffeine. Caffeine is like Twitch, on steroids. It makes it very easy for anyone to broadcast the video game they’re playing. It wouldn’t surprise me if they broadened over time to other domains. The Internet is very asynchronous today. Given the growth in mobile presence, synchronous (live) experiences become interesting again.
NewTV. Meg Whitman (ex CEO HP) and Jeremy Katzenberg (ex Chairman of Disney) are starting a “Hollywood-style, short-form videos for mobile use”. Netflix, but only for short form videos.
Anchor. Anchor makes it really easy for anyone to start a podcast, and it has a lot of unique material as a result. Podcasts are on the rise. It may be the death of radio, Airpods removing hidden friction or a thousand other reasons, but I still believe there’s lot of room for growth in this area.