1. 好的设计是有创意的

It does not copy existing product forms, nor does it produce any kind of novelty for the sake of it. The essence of innovation must be clearly seen in all functions of a product. The possibilities in this respect are by no means exhausted. Technological development keeps offering new chances for innovative solutions.

它并不是照搬现有的产品形式，也不是为了创新而产生任何一种新意。创新的本质，必须在产品的所有功能上都要看清创新的本质。这方面的可能性绝不是穷尽的。技术的发展不断为创新的解决方案提供新的机会。